Tips & Techniques - United Way of the Mid-Willamette Valley

TIPS & TECHNIQUES

1. CEO Support and Involvement

Pledge a company gift (if applicable).
Commit to holding employee meetings.
Make a personal contribution.
Visibly and actively support the campaign.

2. Recruit a Capable, Committed Campaign Team

Include one person from each department on your committee.
Involve labor representatives, if applicable.

3. Set an Aggressive Campaign Goal/Track Results

Analyze past performance.
Set an ambitious goal that stretches your team. Goals can include total dollars raised, percent participation and/or Leadership goals.
Advertise goal.
Track and report progress regularly.

4. Work with United Way to Develop a Campaign Plan

Meet with the United Way Team to help you plan.
Secure raffle items or incentives for the campaign.
Plan special events to create enthusiasm and raise funds.

5. Conduct a Leadership Giving Program (Gifts of $1,000 or More)

Conduct a Leadership Giving breakfast or meeting.
Set specific Leadership Giving goals.
Ask senior management to be Red Feather Society Givers.
Discuss Red Feather Giving at all employee meetings.
Provide special recognition for Leadership and Red Feather Giving.

6. Hold Meetings for All Employees

Schedule 20 to 30-minute meetings to reach all employees.
Provide food, door prizes, and incentives for giving.
Include the campaign video or a speaker from a United Way partner.
Ask an employee to share a story about their experience with United Way.
Educate everyone about the positive changes their gift makes in the community.
Follow up with all employees.

7. Promote Your Campaign

Build United Way awareness.
Ask everyone to give.
Have fun!

8. Thank, Recognize, and Report

Post internal thank you messages: signs, articles, and banners.
Publish an internal roster of Leadership Givers and Loyal Contributors.
Report results to United Way and your employees.
Conduct campaign debrief with the United Way Team.

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