TIPS & TECHNIQUES

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1.  CEO Support and Involvement

• Pledge a company gift (if applicable).
• Commit to holding employee meetings.
• Make a personal contribution.
• Visibly and actively support the campaign.

2.  Recruit a Capable, Committed Campaign Team

• Include one person from each department on your committee.
• Involve labor representatives, if applicable.

3.  Set an Aggressive Campaign Goal/Track Results

• Analyze past performance.
• Set an ambitious goal that stretches your team. Goals can include total dollars raised, percent participation and/or Leadership goals.
• Advertise goal.
• Track and report progress regularly.

4.  Work with United Way to Develop a Campaign Plan

• Meet with the United Way Team to help you plan.
• Secure raffle items or incentives for the campaign.
• Plan special events to create enthusiasm and raise funds.

5.  Conduct a Leadership Giving Program (Gifts of $1,000 or More)

• Conduct a Leadership Giving breakfast or meeting.
• Set specific Leadership Giving goals.
• Ask senior management to be Red Feather Society Givers.
• Discuss Red Feather Giving at all employee meetings.
• Provide special recognition for Leadership and Red Feather Giving.

6.  Hold Meetings for All Employees

• Schedule 20 to 30-minute meetings to reach all employees.
• Provide food, door prizes, and incentives for giving.
• Include the campaign video or a speaker from a United Way partner.
• Ask an employee to share a story about their experience with United Way.
• Educate everyone about the positive changes their gift makes in the community.
• Follow up with all employees.

7.  Promote Your Campaign

• Build United Way awareness.
• Ask everyone to give.
• Have fun!

8.  Thank, Recognize, and Report

• Post internal thank you messages: signs, articles, and banners.
• Publish an internal roster of Leadership Givers and Loyal Contributors.
• Report results to United Way and your employees.
• Conduct campaign debrief with the United Way Team.

CAMPAIGN RESOURCES

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LOGOS, GRAPHICS AND LINKS