TIPS & TECHNIQUES

1.  CEO Support and Involvement
  • Pledge a company gift (if applicable).
  • Commit to holding employee meetings.
  • Make a personal contribution.
  • Visibly and actively support the campaign.

2.  Recruit a Capable, Committed Campaign Team
  • Include one person from each department on your committee.
  • Involve labor representatives, if applicable.

3.  Set an Aggressive Campaign Goal/Track Results
  • Analyze past performance.
  • Set an ambitious goal that stretches your team. Goals can include total dollars raised, percent participation and/or Leadership goals.
  • Advertise goal.
  • Track and report progress regularly.

4.  Work with United Way to Develop a Campaign Plan
  • Meet with the United Way Team to help you plan.
  • Secure raffle items or incentives for the campaign.
  • Plan special events to create enthusiasm and raise funds.

5.  Conduct a Leadership Giving Program (Gifts of $1,000 or More)
  • Conduct a Leadership Giving breakfast or meeting.
  • Set specific Leadership Giving goals.
  • Ask senior management to be Red Feather Society Givers.
  • Discuss Red Feather Giving at all employee meetings.
  • Provide special recognition for Leadership and Red Feather Giving.

6.  Hold Meetings for All Employees
  • Schedule 20 to 30-minute meetings to reach all employees.
  • Provide food, door prizes, and incentives for giving.
  • Include the campaign video or a speaker from a United Way partner.
  • Ask an employee to share a story about their experience with United Way.
  • Educate everyone about the positive changes their gift makes in the community.
  • Follow up with all employees.

7.  Promote Your Campaign
  • Build United Way awareness.
  • Ask everyone to give.
  • Have fun!

8.  Thank, Recognize, and Report
  • Post internal thank you messages: signs, articles, and banners.
  • Publish an internal roster of Leadership Givers and Loyal Contributors.
  • Report results to United Way and your employees.
  • Conduct campaign debrief with the United Way Team.

CAMPAIGN RESOURCES

LOGOS, GRAPHICS AND LINKS